To announce Europa+ as a brand new SVOD service launching across Latin America and the Caribbean, we set about creating a campaign of assets to build brand awareness across multiple touchpoints. We led with a brand reel celebrating the vast array and diversity of content on offer, as well as the consumer benefits and USP of the platform.
COUNTDOWN TO LAUNCH
To build anticipation for the launch reel, we also developed social media activity to countdown to the release.
SHORT, SHARP TEASERS
A set of short pre-roll ads were also seeded out to drive brand awareness while also demonstrating some of the content available.
(A LOT OF) DIGITAL ADVERTISING
The campaign was then also supported with digital advertising demonstrating the Europa+ service and the programme range on offer. Creating a huge range of combinations allowed for better ad targeting using audience insights, tailoring advertising to suit different languages and varying interests.
COLLABORATORS:
Edit: Paul Wright
Audio: Yosune Muguruza